You wouldn’t start an offline company without considering marketing, yet many people try to start online companies without considering internet marketing and SEO.

I want to start an internet company and document the entire process from an internet marketing perspective. There are plenty of blogs about about starting a company, but very few (if any) that explain how to do it while solely focusing on internet marketing.

I will not include general start up advice. Instead, I will write as if I am the SEO manager whose only job is to do SEO for the company. To be perfectly honest, I do plan on trying to make money from the company but it is not my main concern. I have acquired a lot of internet marketing knowledge over the past year and I feel like if I don’t start applying it soon, I will explode! This is my effort to stop thinking and start doing.

Blogging Outline:

This is not a definitive plan. It is not tested yet and I plan to try these ideas out and blog about the results. I have only started one company in my life and it ended in a scary legal battle. I do not claim to be even a moderately skilled entrepreneur but I do have enough SEO skills to make a notable attempt. Below is my plan:

(Each category will be at least one blog post)

* Formulating the idea
o What marketable problem does the idea solve?
o Who will want to visit your site
o What will they be able to accomplish
o What makes this idea better than the competition
o Identify two degrees of difference
o How will your content build links?
o Who will write your unique content
o How will this website do if it only has 100 users?
* Know the Space before you get into it
o Identify the thought leaders and Linkerati
o Understand the internet neighborhood and the neighboring internet neighborhoods
o Socialize in the space
o Identify user wants and needs
o Find inspiration (aesthetic design, ideas, concepts)
o The art of stealing ideas (It’s fine to steal little pieces from different websites. Give credit where credit is due)
* Keyword Research
o Start early and design with flexibility in mind
o Identify themes
o Decide how this will affect your design
* Setting Goals
o What do you want to rank competitively for
o Is your online marketing plan primarily: Social Media, Paid Search or Natural Search
o Is there a goal to marketing other then selling the product
o 1 hour of marketing for every two hours of coding?
* Plan
* Make a flexible outline
* Think SEO and marketing from the beginning
+ Create an early stage marketing plan
+ Create a high level long term marketing plan
o Do not expect ANY press
o What will you blog about?
+ How many posts per week?
o Milestones
o Keep the big picture in mind
* Get a Domain (doesn’t even have to be the final. you can always 301)
o Base on your keyword research and your intuition
o New Domains
o Domize
o Identify pros and cons of the domain name early
o Have a friend spell it without seeing it. (“Hey Ab Fab, how would you spell jimmyriddle”)
o Buy canonicalzed versions, .com, .org .net. Others not necessary
o Buy typos
o Remember Engines are Registrars, Private registration is useless
o If you need to – buy a currently owned domain…
+ Way the pros and cons of the title (is it worth the price, Google, Delicious, Wikipedia)
+ Use a reputable source
+ Allow 2 months for transfer proceedings
* Work before the work (Start Building Links early)
o Execute your early stage marketing plan
o Make a blog
o Host funny images on your server
o Social media links
o Local Search registration
* Mockups (include SEO, Info Architecture, Siloing, H1, Title Tags)
o Think scaffolding not colors
o Write out your title tags and H1, H2 on your mockups
o Plan your information architecture (3 click theory)
o Entire section on navigation
o How will your homepage spread Link Juice
* Development Design (Hardware and Middleware)
o Pick a CMS
o The Pro and Cons of going custom
o HTML formatting (how does it look? how does it parse?)
o URL structure
o Bot Killers
* Design Design (Frontend)
o User and Search Engine Focused Design
o The 3 Components of Web Design
+ Interface Design
# Clickability
# Banana
# CSS
# Alt tags
+ Aesthetic Design
# UX
# CSS
+ Information Design
# At this point it should already be planned
# Now figure out how to implement into design
# Breadcrumbs?
# Visual Hierarchy of information
* Code
o Start Coding
* SEO Audit
o Get a different SEO to look at your site
o Nofollow
o Title tags
o H1
o SEO Browser
* Marketing
o Stunts
o Blogs
o Community
o Social Media
o Paid (Youtube)
* Tracking/Analytics
o The Infinity Loop (This process never ends)
o SERPS

Ab Fab Media Plymouth
(01753) 199694

(01752) 784262

david@abfabmedia.com

Ab Fab Media of Plymouth, Devon are now accepting two new quality clients for Organic SEO, Google adWords, Social Media Marketing, Online PR, Website Design and Internet Marketing.

We are fortunate to be a small, professional SEO service that have been in business since 1997 and know how to work for you and get you a higher return on investment !

We deal face to face with our clients and build a nice working relationship.

We do not “outsource”any of our services and will only work with reputable businesses in Devon, Cornwall and Somerset.

Thanks for stopping by!

Ab Fab Internet Marketing
(01752) 784262

Plymouth Born and Bred!

Google is magic! We’re ranking well, organically (free), all over the place for many differing terms and really dominating over our “big seo company” competition – hey we cost less and love you!

We do SEO properly so no surprise that we rank so well.

It really is nice to be in this position as we are a small business that take care of our customers and never cheat or lie – so some sort of karma is at play here!

We also design our own websites using WordPress and the search engine friendly structure does help!

Want a realistic chance of ranking well? Call us on

landline: (01752) 784262

google g1: (07538) 199694

email: David

To YOU as a street based retail provider of consumer goods and services…

If your business is one that sells anything to a local market, then this is your GOLDEN opportunity to gain traction on your competitor(s). Because this evolutionary tech revolution is going about largely dismissed and unbelievably unnoticed by most local businesses, your chance to gain a leg up is NOW!

In other words, if your business is one that traditionally has relied on Yellow Pages advertising as liaison between you and new customers, then YOU had better become a gold miner now.

You have just enough time to…

1. Get listed in all of the relevant directories
2. Claim & verify your listings,
3. Get your customer reviews in order,
4. And secure your positioning on Google Maps…

…before the advent of the new rules, regulations, and entry fees that are sure to follow as the ‘claim jumpers’ start moving in to displace the fat, dumb, and happy (i.e., naive and ignorant) business proprietors who haven’t yet made efforts to protect their otherwise established and smoothly operating enterprises.

Bear in mind this is also a golden opportunity for your competitor to gain ground or, worse yet, leave you in the dust! …unless you sit up, and take action now! And, even if you haven’t the time to personally do your own Local Search SEO, you’ll most certainly have the smarts to select the right professional to do the job!

David Saunders
Ab Fab Internet Marketing
Manadon Park, Plymouth
(07538) 199694
(01752) 784262
david@abfabmedia.com

The new Internet Ranking GOLDRUSH IS HERE!

Get listed before your competition gain so much strength on the world wife web that you can’t overtake them – THE RULES ARE CHANGING!

Get on Google NOW! We do it all for you!

Ab Fab Internet Marketing and Website Design
Plymouth, Devon (01752) 784262 G1 (07538) 199694
david@abfabmedia.com