For those of you who aren’t aware, Penguin is the blanket name given to the Google Algorithm updates that target spammy link profiles. There have been a number of Penguin updates over recent years, and they have always been characterised by a rollout date, when everyone notices the positive (or negative) impacts of the update.
Well, another Penguin update is on the way, but this one is a little different. Rather than an update that happens maybe once or twice a year or so, the next occurence is likely to see the Penguin move to realtime updates, which can be both good and bad, depending on how you do your SEO. Here’s Barry Schwarz to explain it in a bit more detail.
If you still want to find out more about this new update, Chris Cemper of Link Research Tools has created a more in depth review of what this update is likely to mean, as well as some details about how Link Detox could help if you think you might fall foul of this new kind of Penguin. This one’s a bit longer, so you might want ot grab a coffee.