The world of search engine optimisation can be something of a complex one. There can be different terminologies thrown round that make very little sense to those who aren’t familiar with how SEO works. Local SEO works in a slightly different way, as it will focus on a specific demographic, in this case, potential customers who live nearby the business.
Local SEO 101
Why is Local SEO Important?
While there are many websites that yearn for traffic from all around the world, for a number of businesses this just isn’t necessary. Plumbers, hairdressers, restaurants and other businesses based within a community should focus on Local SEO as it will present online users looking for a service in a particular area with your details, as opposed to a business that’s much further away.
How Can a Website Improve Local SEO?
There are a number of factors to consider why ranking locally, businesses looking to have a robust SEO standing locally will need to consider the following factors:
Reviews are a great way of helping your page rank locally, as it shows that your business is one that can be trusted to see the job through. Reviews are often left on websites such as Yelp and Google Reviews, so it’s always worth asking your customers to leave a review once the work has been completed.
- Local Terms
Local terms just refers to the mentioning of geographical terms within your website, so if you repair computers in South London, ensure that the website content reflects this.
- Consider Other Areas
Evidently, many businesses have a means of transport, so they’re not always secluded to just one area. If your business operates within nearby towns and villages, ensure that this is also included within your website content.
- Include Full Contact Details
There’s nothing less discouraging that a business unwilling to tell customers its location, and search engines think so too. So in this regard, ensure that your contact details are listed, and can easily be found.
Ensure Your Business is listed on ‘Google: My Business’
Once known as Google Places, Google My Business allows you to not only list your business, but also receives, reviews, much in the same way as Google Reviews and Yelp. Legitimate reviews will help your website gain momentum in relation to local SEO, so ensure that you’re asking satisfied clients to leave a review about your services.
As you can see, Local SEO operates in a different way to general SEO, but it remains just as important. There are a number of tasks to undertake to ensure that your website is getting seen by the right people.
Of course, not everyone has the time to keep on top of these tasks and run a business as well, so it can be an idea to speak to an SEO company and discuss your requirements. Not only will an SEO company ensure the website is optimised correctly for local SEO, but it can also ensure that the site remains healthy moving forward, which can only lead to more conversions in the future.