For those of you who aren’t aware, Penguin is the blanket name given to the Google Algorithm updates that target spammy link profiles. There have been a number of Penguin updates over recent years, and they have always been characterised by a rollout date, when everyone notices the positive (or negative) impacts of the update.
Well, another Penguin update is on the way, but this one is a little different. Rather than an update that happens maybe once or twice a year or so, the next occurence is likely to see the Penguin move to realtime updates, which can be both good and bad, depending on how you do your SEO. Here’s Barry Schwarz to explain it in a bit more detail.
If you still want to find out more about this new update, Chris Cemper of Link Research Tools has created a more in depth review of what this update is likely to mean, as well as some details about how Link Detox could help if you think you might fall foul of this new kind of Penguin. This one’s a bit longer, so you might want ot grab a coffee.
The world of search engine optimisation can be something of a complex one. There can be different terminologies thrown round that make very little sense to those who aren’t familiar with how SEO works. Local SEO works in a slightly different way, as it will focus on a specific demographic, in this case, potential customers who live nearby the business.
Local SEO 101
Why is Local SEO Important?
While there are many websites that yearn for traffic from all around the world, for a number of businesses this just isn’t necessary. Plumbers, hairdressers, restaurants and other businesses based within a community should focus on Local SEO as it will present online users looking for a service in a particular area with your details, as opposed to a business that’s much further away.
How Can a Website Improve Local SEO?
There are a number of factors to consider why ranking locally, businesses looking to have a robust SEO standing locally will need to consider the following factors:
Reviews are a great way of helping your page rank locally, as it shows that your business is one that can be trusted to see the job through. Reviews are often left on websites such as Yelp and Google Reviews, so it’s always worth asking your customers to leave a review once the work has been completed.
Local terms just refers to the mentioning of geographical terms within your website, so if you repair computers in South London, ensure that the website content reflects this.
Consider Other Areas
Evidently, many businesses have a means of transport, so they’re not always secluded to just one area. If your business operates within nearby towns and villages, ensure that this is also included within your website content.
Include Full Contact Details
There’s nothing less discouraging that a business unwilling to tell customers its location, and search engines think so too. So in this regard, ensure that your contact details are listed, and can easily be found.
Ensure Your Business is listed on ‘Google: My Business’
Once known as Google Places, Google My Business allows you to not only list your business, but also receives, reviews, much in the same way as Google Reviews and Yelp. Legitimate reviews will help your website gain momentum in relation to local SEO, so ensure that you’re asking satisfied clients to leave a review about your services.
As you can see, Local SEO operates in a different way to general SEO, but it remains just as important. There are a number of tasks to undertake to ensure that your website is getting seen by the right people.
Of course, not everyone has the time to keep on top of these tasks and run a business as well, so it can be an idea to speak to an SEO company and discuss your requirements. Not only will an SEO company ensure the website is optimised correctly for local SEO, but it can also ensure that the site remains healthy moving forward, which can only lead to more conversions in the future.