SEO Marketing Professionals Now Called Search Engine Marketers

Cool – I need a new name!

Over the past decade, search engine marketers have emerged as the masterminds behind effective search advertising. When traditional marketers struggled to understand how search fit into a market campaign, SEMs utilized their results-oriented DNA and panache for data to guide traditional marketers through the search frontier.

Now we stand at another horizon: The onset of new digital forms, such as display, mobile, social and video, is promising — but these new channels are only adding to the challenges of running marketing campaign in today’s digital world. Again traditional marketers are faced with the challenge of harnessing massive but complex opportunity

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