…..print media is on it’s last legs. Locally we’ve seen the Exeter Express and Echo alongside the Torquay Herald Express “go
weekly” and thus be rammed with old news and plenty of ads – packed with ads!
This is Plymouth which in reality is the “online Herald” will fail soon as most people use Google Alerts to find local news – the online “Herald” shows in most Google Alerts for the keyword “Plymouth”
How will they fail? Well Google have introduced a new segment to their algorithm that will penalise any website that has too many ads popping up everywhere - sending searchers to websites like This is Plymouth who could well be penalised by Googlebot for having too many “in your face ads” which reduces the searchers experience.
Soon there will be “Nothing above the Fold but What You Pay For” along with a fantastic Google+ Search Your World which will give people searching Google for anything and everything Plymouth totally fresh news, new news! free of annoying ads and pop ups – float ads and such …..
Let’s face it the Plymouth Herald doesn’t giveaway free ads so why should Google send people to the Herald website when it is plastered with really annoying ads?
Google Update:
Regardless of what it’s called, it is a dial up of one of the main focuses of the Panda Update. They’re re-targeting ad heavy sites and dropping them from the rankings. According to Google, users have been complaining about the amount of ‘above the fold’ space that some sites have dedicated to ads alone. The argument is that it takes longer and is harder for users to find the content they’re looking for.
Matt Cutts of Google Web Spam Team officially stated that “Google understands many sites use multiple ads at the top of their site to bring in money, and those are commonly the best performers.” However, some sites take up too much space at the top of their site to a degree that it negatively affects the user experience, and those sites are the ones feeling this latest update.
Plymouth Buzz is waiting in the wings with fresh new content and some great new feature writers – OH! and no boring old ads and intrusive pop ups everywhere !
- If you need any help with Google or Google PPC/Adwords call recognised expert David on 07538 199 694 or 01752 774482. Serving Plymouth, Exeter, San Francisco, California and Charlotte, North Carolina









Follow Us!