February 6, 2012

Foursquare the new Social Search Engine?

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Foursquare the Social Search Engine? Ab Fab Internet Marketing and SEO predicts the rise of Foursquare as a Social Search Engine.

Foursquare just took another step with local recommendations by launching a new web version of Foursquare Explore this gives clear intentions and signals that Foursquare will indeed be a Social Search Engine. Just what we need really!  David

  • Need help? Call (07538) 199694 

The first time you use Foursquare to check in to a location you’ll earn a Newbie badge. This is just one of several badges in Foursquare. It’s not hard to figure out how to earn some of the badges. For example, visit the same spot several times in a month and you’ll earn the Local badge. But others may be more of a challenge. The founders plan to add more badges to the service over time and solicit user suggestions.

One of the ways you earn badges is by visiting locations that have been tagged with specific traits. Let’s say you visit several places in your town that are known to be popular with fraternity members — you may earn yourself the Animal House badge. The founders depend upon the input of the community to tag locations accurately. It’s possible that a location’s features could change over time — if it does you may earn a different badge after a few visits.

Users can also submit tips and notes about locations. Let’s say you’ve decided to visit your favorite burger joint. You happen to know their mushroom bacon burger is amazing. You can check in using Foursquare and add in a tip to let others know about your favorite burger.

Since users submit the tips, you could end up seeing all sorts of information about different locations. It doesn’t all have to be positive either. If you think the music a certain club plays is six months behind the times, you can pop into Foursquare and share your thoughts. The service has the potential to be both a social networking application and a review application.

The founders of Foursquare hope to form partnerships with various restaurants, clubs and other sites to offer special benefits to Foursquare members. For example, a restaurant might offer up a free appetizer to its Foursquare mayor. One potential obstacle for this approach is that it would be easy to game the system. While the Foursquare app on the iPhone and Android platforms can use the GPS receiver in phones to search for nearby locations, you don’t have to rely on GPS to check in. You could be sitting at home while remotely checking in to locations around the city. If restaurants and other companies hand out real rewards to Foursquare members, you can expect some people will cheat.

What is Social Media Marketing?

(07538) 199694 SEO and Social Media

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content.

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Twitter Pages for Business

Twitter on Thursday announced a program for Facebook-style brand pages.

The announcement, which was coupled with the introduction of a major redesign, will expand the number of brand pages on the platform. Launch partners for the pages include American Express, Best Buy, Bing, Chevrolet, Coca-Cola, Dell, Disney, General Electric, Hewlett-Packard, Intel, JetBlue, Kia, McDonald’s, Nike, PepsiCo, Staples, Verizon Wireless, NYSE Euronext, Heineken, Subway and Paramount Pictures, specifically for the release of Mission: Impossible — Ghost Protocol.

 

Need help with online media? Call David (07538) 199694

Google+, Social Media and Plymouth Help

 Linking Search, Google+  and Social in Plymouth

I’m not sure if you’ve heard, but search and social are the two behemoths of the internet that basically make it run. Google is the number one search company with nearly 70% of search activity happening over its properties.

They’re already the No. 4 Social Network in less than four months of Google+ being live. It stands to reason that page rank, +1′s (Google’s version of “Likes”) and linked content from social to main properties will have a profound effect on your web propertiesSEO and accessability from search.

We help you gain more business in Plymouth
Call (07538) 199694

Plymouth Social Media and Activity Streams

Social Media and advanced Google Help in Devon and Cornwall

Online conversations don’t wait.

To engage your audience you need to be responsive now.

Activity streams show who, when and where your audience is engaging in real-time.

We help you get set up with advanced activity streams so that your business can act on trends and hot issues NOW

Plymouth, Devon and Cornwall Social Media Marketing

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Social Media Plymouth – Expert

Social Media and Google Local Expert Plymouth, Devon and Cornwall

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“David has a real understanding of what social media is all about and how it helps get your name about. I keep checking my Google ranking and still cant believe that with the few simple things David taught me I am constantly in the top 3. If you want some SEO advice – call him.”

- Keith Walker, Tamar Science Park, Derriford, Plymouth

Social Media Expert Plymouth

Social Media Marketing in Plymouth, Devon and Area

(07538) 199694 or chained to desk (01752) 784262

Hello!

What can you expect from us here at Ab Fab Search Engine and Social Media Marketing?

  • More visibility on search engines
  • More business using proven techniques
  • More traffic to your business website
  • A new business world opened up for you!

David has been in the world of what is now called Social Media since 1997 – back when Infopop and chat boards were the Social Media platforms – and of course Craig’s List was the online meeting place for many businesses.

Now there is a whole slew of established (Twitter) and upcoming Social Media platforms

With us you can expect more business by following our techniques, tips and methods.

Call for a friendly chat or better still let’s meet up in Plymouth or Area

Cheers!

David

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Twitter Tips Plymouth

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Twitter Thoughts from Plymouth

What next from Twitter?

Here at Ab Fab Search Engine Marketing we have been using Twitter since it’s inception and used several @names

We are now permanently @plymbuzz reflecting our local Plymouth News portal which we are growing

  • So Twitter predictions?

We see the following happening very soon

  • Twitter Coupons
  • Twitter Local
  • Twitter Ads
  • Twitter Prizes
  • Twitter Polls
  • Twitter Photos are here – Photo Bucket integration just coming out of beta

Many of these are around and available through third party providers BUT we see Twitter integrating Coupons, Special Offers and the ability for us Twitts that run businesses and online marketing campaigns the ability to Tweet Coupons and Special Offers.

The Special Offers would be a wonderful way to get hyperlocal and, for example, a coffee shop could offer low cost deals at down business times to keep the till ringing and grow popularity with Twitter followers.

If we owned a coffee shop, restaurant, pub or such we would have continual offers for our Twitter followers.

Tweets are getting integrated with Google Search results and we see the NEED to be there NOW

David

Ab Fab Search Engine Marketing and Google PPC Management

Plymouth – DevonUK | (07538) 199694

 

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Social Networking Tips Plymouth

Social Networking Tips

1. Put your social media buttons and links on your website, blogs and all other web-based pages. Make sure that your Facebook, Twitter, LinkedIn or whatever social networks you have are clearly placed on all of your web pages with links to your social networking pages.
2. Add your social media links at the end of your emails, electronic newsletters and all electronic media. Place a note on all of your electronic correspondence and invite people to “follow” you on Twitter or become a “fan” on Facebook.
3. Use your social media to grow your followers. For example, invite people to follow you on Twitter by posting a message on your Facebook page and vice versa. On LinkedIn, make sure you add all of your social networks and links to your profile page.
4. Place your social media networks on your print materials. Add your social media to your business cards, postcards, newsletters or any form of direct mail material. Every time someone sees your social network, it reinforces them to join you.
5. Write blogs and articles with valuable content that encourages people to respond or to share with others. Social media is all about engaging with others and sharing information. If you communicate consistently with your followers, they will share you with others and your social networks will grow.
Attracting followers takes some time and effort but if you apply these basic steps listed above, you will naturally develop a larger following. Most of these tips involve setting up some routines and practices to let people know how to connect with you. Once these steps are taken, the rest is fairly easy: just start posting.

Social Media Marketing Plymouth

Social Media Marketing in Plymouth

Not a day goes by when we don’t see another headline about Facebook, Twitter, LinkedIn, or another consumer social networking site. In the software industry, vendors have taken notice of this trend and now offer their own social software for business purposes.

Enterprise social software has all the makings of long-term viability, but questions remain about the impact that social software can have on a business. In many ways, social software can help with organizational productivity as well as strengthen relationships with internal and external stakeholders such as employees, partners, suppliers, and customers.

On the other hand, tying intangible benefits such as productivity and innovation to hard dollars can be somewhat of a challenge for companies wanting to measure the return on investment, or ROI, from implementing a social business strategy. This leads to a very important question: how do you measure for success when it comes to devising a social business strategy?

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