New Google Maps – Local Guidelines

The business name must be the full legal business name.

No stuffing of keywords into the business name, Google recognizes that you are trying to manipulate the search results. “Solicitors Plymouth Devon for top Solicitor Services in Plymouth” is a big no-no.

No stuffing of URLs or phone numbers into the business name.

A property for rent isn’t considered a business; use the main office for the address. This is a big one for flat  rental companies and estate agents who have tried to list every property  separately in the past.

If your business operates in several Towns or Cities don’t create a listing for each city, use the main office location.

Physical business locations only, PO Boxes don’t count.

Best practices have always been to use an email address that matches your business’s URL, so for www.abfabmedia.com use david@abfabmedia.com .

It’s also best to use an email address that is shared by people in the company. For example admin@abfabmedia.com is shared between the business development and marketing team.

When choosing categories only choose those that apply to your business, and not related categories

Use the description and custom attribute fields for additional information about your listing – don’t stuff it into other fields.