SEO Plymouth
SEO? Easy! Call us in Plymouth (07538) 199694
Link building is dead – long live social signals and user intent!
I’m sure everyone is tired with the constant flood of link building emails and telephone calls that will supposedly boost your business…
I said about two or three years ago that this was an almost dead tactic. My tactical SEO mind works like this “What would Google do?” (heck there’s even a great book called just that!)
So with all the burgeoning bull and constant noise on the subject of link building it just had to end…
Google appears to be constantly in search of additional signals to help provide better data on the best results to return for a given search query, and to make it harder for spammers to succeed in ranking lower quality sites with shed loads of links.
The increase in the use of social signals by Google has been a part of that effort. You just need to look at the SERPS to see WordPress, Flickr, Smugmug, Picasa and Google+ tags showing to know that link building is no more. On these sites I like the occasional anchor text link but no need to sweat it!
I will concede to a few clever links such as on the superb Linked In, Qype and such but in general they are now pretty much dead in the water.
Yes the ‘phone will continue to ring, the emails will flood in and the “big SEO companies” will tout it as a viable tactic….
Me? No link building is dead. Tags and social signals are in! Embrace it!
Need help? Call David or Liz in Plymouth (07538) 199694
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