Twitter has officially entered the mainstream. From Ashton Kutcher’s CNN challenge to first glimpses of passengers being evacuated from the ditched airplane on the Hudson River, the world knows the word “Twitter.”But is Twitter just an emergency beacon and “a toy for bored celebrities and high-school girls,” as The New York Times reporter Maureen Dowd claims?
Thankfully, no. The latest wave of Twitter users are business executives. They range from home business owners and marketing executives, to brand evangelists and CEOs. Take a look at ExecTweets.com and you’ll see some well-known names with active Twitter accounts: Richard Branson of Virgin, Lisa Stone, co-founder of BlogHer, Tony Hsieh, CEO of Zappos, and Steve Case, co-founder of AOL, to name a few.
Twitter provides a way for businesses to promote products and services, resolve problems and customer complaints, and connect with current and potential consumers. And it all takes place in the form of a conversation — not a traditional marketing pitch.Twitter as a Business ToolAs the saying goes, “content is king.” But as the Web transitions from 2.0 to 3.0, immersive conversation is quickly challenging the throne. Twitter allows businesses to engage directly with consumers and potential customers in real time in front of an impressionable public. The opportunity this provides is unparalleled.
via Conversational Marketing With Twitter – Website Magazine – Website Magazine.
posted by Ab Fab Internet Marketing
Plymouth | Exeter | Torbay
Devon and Cornwall > Proper SEO
(07538) 199694
Follow Us!