- Make the URLs clean
- Make them simple
- Make a URL human and machine readable
- Use one URL per page
- No special characters besides a minus/hyphen/dash “-” ideally
- Use slashes like real directories
- Enhance URLs with numbers but don’t rely on them
- Skip the date, it’s not the most important info
- Do not ever change URLs once set
- If you have to change URLs move them with a “301 permanently moved” redirect
David Saunders
Ab Fab Internet Marketing
86 Echo Crescent
Plymouth
,
Devon
,
PL5 3UQ
United Kingdom
(01752) 784262
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