…Remarketing is key to win “wandering shoppers” Call David on 07538 199694 – Plymouth and Exeter service.
Over 70% of online shopping carts are abandoned by the shoppers before they get to a purchase.
Shopping cart abandonment is still a major issue for online retail. As 2012 began, shoppers were leaving their carts abandoned, without a sale, 7 out of every 10 times they filled one up.
Some of those shoppers just had a change of heart about their new shirt or holiday in Spain. But a whole lot of them made a short hop somewhere else: back to search one more time to check for a better price, cheaper shipping, a coupon or a savings code. These are the people doing searches for “cheap holidays in Spain” or “fancy new shirt with free shipping.”
It’s a critical moment, because once they’re back at search, you have to win those customers all over again.
“A recent study by Listrak shows that only 14.6 percent of the top 1,000 retailers are doing anything about customer [shopping cart] flight.” — Reuters, June 20122
Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads when they visit other sites on the Google Display Network.
When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers while they browse other websites.
You can even show them a compelling message or offer that will encourage them to return to your site and complete a purchase.